Our Story

We started on working a simple problem statement of digitalizing trade for various stakeholders of the agriculture trade, like farmers, brokers, middlemen, traders, manufacturers etc. in 2021. 

In early 2021, we had successfully developed and deployed an ERP in one of the leading OEM/ODM company for consumer electronics products in India. Post that, we were approached by various millers and cold-store owners to develop a similar solution for their companies. It was during this initial market research and surveys with more than 120 stakeholders, spanning across the value chain that we realized that digitalization and lack of productivity tools is one of the major requirement of the industry.

Industry faces the following problems:

1. Price Discovery: 
1. Transactional market data is not available
2. Information on historical price trends is limited
2. Maintaining Trade Records:
3. 1. Digital trade books are not available
   2. Inventory management solutions are either missing or very expensive
   3. Bid or Quotation Management solutions are completely missing
4. Post Trade Management:
5. 1. Managing payment reminders
   2. Arranging transportation
   3. Streamlining the quality verification process

Also, it was important to understand the challenges this industry faced in adopting digital technologies:

1. Lack of productivity tools to capture day-to-day trade activities
2. Lack of trust on the digital solutions as trade privacy is a major concern
3. Since majority of the users are not much educated, adopting a technology is a challenge.

We put together various thoughts and apprehensions of the users and launched the first version of our bookkeeping and communication platform app by the name UPAJ Trade on the Play Store towards the end of 2021. The product had received good initial traction and a positive word-of-mouth organic publicity. Based on the constructive feedback from our initial users we started working on the updates and adding more features to the product and in 2023, we re-branded UPAJ Trade as Agreap and updated on the Play Store.

India continues to be a dominant agrarian economy with a ~18% Agri-to-GDP ratio, relative to global 6.4%, with GVA of over USD 300 billion & ~300MT food grain production. The agricultural value chain in India is complex and unorganized presenting huge opportunities for digitalization in the downstream supply chain technologies. The Indian agriculture sector is flooded with startups these days with the likes of a few heavily funded companies like Agribazaar, Bijak, WhatsApp, Procol, and many farm-to-fork companies in the Indian demographics.

All these marketplaces or products have got mixed results from the consumers, on one hand, they have attracted corporates or farmers to use their services, on the other, it has threatened the existence of small traders, brokers, and middlemen. At Agsure Innovations, we aim to empower every stakeholder in the value chain by enabling digital trade and respecting an individual’s position in the Agri trade.

With the digital bookkeeping app, Agreap, farmers and agricultural businesses can streamline their financial record-keeping processes. This eliminates the need for manual paperwork, reduces the chances of errors, and saves time and effort. The app can provide features like automated data entry, expense tracking, income management, and generating financial reports, making it easier for farmers to manage their finances effectively.

In our journey to develop our first product Agreap, we identified another issue with the quality grading of commodities like rice, wheat, paddy, legumes, soyabean, fruits etc. Currently, for rice commodities, people either use vernier callipers or expensive scanners to grade the quality of rice. The system or devices are either bulky or very expensive to carry or very complicated to use. This makes people in the value chain rely on their experience or use their judgement to grade the quality of the produce. This often leads to one party being in a loss, and most of the time it is the farmer who is on the losing side. To overcome this, we have launched AGSURE, a patent-pending AI/ML-powered smartphone-based quality grading product to help with standardised testing of grains.

To summarize, the Agsure quality grading tool addresses the challenge of maintaining consistent and reliable quality standards in the agricultural sector.

By addressing these pain points, the Agsure Innovations aims to enhance the efficiency, accuracy, and profitability of agricultural operations, ultimately benefiting farmers, businesses, and the entire agricultural value chain.